Little Light Embroidery

A B2C website design that highlights the client's small business selling embroidery art.

Timeline- 4 weeks Role- UX/UI Designer Type- Team Members-

Problem

Problem Statment

A recent study shows that there are 218.8 million online shoppers in the US in 2023. Now more then ever, there is tremendous value in creating an online presence for small businesses.

Our client, Little Light Embroidery (LLE), currently had a Square Space site but wanted to improve the online shopping experience for their consumers.

Our task was to create a user-focused website design that was authentic to her brand and still allowed for in-person connection.

Solution

Website design that was inviting to user and authentic to LLE brand

User-focused solutions for more effective e-commerce experience

Providing online users the chance to still connect in-person

User Research

LLE primarly sells products at local art fairs, but research showed tremoundous value in investing in an online platform to reach users.


Sketches

Process

Wireframes

Process

Prototype

Process